Elle Fanning is flying to the moon — ahem, miu-n — in her new Miu Miu fragrance campaign. Fresh off her appearance in the Italian fashion and beauty house’s fall-winter 2018 runway show, the blonde beauty is the face of its latest scent, Twist, and the visuals are out of this world (get it?!).
In the 30-second campaign video created by the artist collective CANADA, the actress makes her way through a series of cute vignettes that all offer their own twist on words.
For starters, she’s walking on the miu-n (you know, moon) in a fierce pink catsuit. She then makes her way to a miu-vie (i.e. movie) set where the miu-d (read: mood) is all kinds of Old Hollywood glam. Ultimately, no one can resist Fanning’s “twist.”
In the Mert & Marcus-shot portraits, meanwhile, Fanning poses amongst the stars in a feathery blush pink dress and metallic platform shoes while perched on a life-size bottle of Twist.
When it comes to the scent itself, perfumer Daniela Andrier dreamed up a new pink amber accord that is simultaneously sweet, woody and airy. Combined with sparkling vert de bergamot, bright apple blossom and rich cedarwood, the fragrance has an energetic effect that is meant to personify the “unpretentiously intellectual” Miu Miu girl.
Oh, and the pretty-in-pink flacon is vanity worthy, thanks to its vintage-inspired shape and gold-adorned cap.
Starting at $71 for a one-ounce eau de parfum spray, Miu Miu Twist is available exclusively at Sephora and Sephora.com.